alòlab: we gave ourselves a makeover

When alò: was born, the idea was clear: a few essential products, natural ingredients and authentic skincare, without unnecessary layers. Then, over time, I tried to follow trends, expanding the collection. The result? A line that had distanced itself from its minimalist soul.

Today I choose to go back to the origins. alòlab is born: , a name that better describes what we are: a small independent brand that formulates products in small batches, with care and research.

The new collection is essential, but complete. Because clean skin is already half skincare: that's why cleansing remains central with the mousse and cleansing butter , perfect alone but even more effective together. After cleansing, the toning water refreshes and hydrates at any time, a must-have especially in the summer.

And then there is the facial oil , the great novelty of alòlab:. A unique treatment, inspired by the remedies of the past, that replaces cream and serum in a single gesture. A formula rich in precious oils, designed to nourish and protect the skin, giving it elasticity and brightness. A simple and enveloping ritual, that transforms skincare into a moment of pure well-being.

We have chosen to let go of references such as masks, patches and serums to focus on a few essentials that cannot be missed. But there will be surprises: during the year, some limited editions will be released according to the seasons.

With this change, alòlab: reaffirms its philosophy: authentic, essential skincare, designed for those who love simplicity without compromise. If you choose to be part of it, your skin—and your time—will thank you.

✨ L.