There is a moment, between afternoon and evening, when the light becomes golden and a light wind rises, scenting the air with salt and olive leaves.

Beauty is all there: in simple things that work, in nature.

Our philosophy was born in Puglia, between the slow life, the sun, the sea and the countryside. Here nature teaches that simplicity is a value and that a few quality ingredients can make the difference. We believe that skincare should not be an endless ritual, but an essential and effective gesture.

We produce in Puglia, inspired by its authentic nature and the freedom to choose only what is really needed.

Each formula is designed to optimize your routine, simplify your daily gestures and respect your skin's natural balance. It contains the best of botanical extracts: olive oil, the sap of our land, rich in antioxidants; soothing calendula; regenerating aloe vera; grape seeds and hemp for protected and luminous skin. Natural, powerful ingredients, designed to restore nourishment and luminosity to the skin.

Our products are genderless, suitable for all skin types and designed for those looking for essential skincare, without excess, to feel good in their own space and time.

  • tonico per tutti i tipi di pelle
  • skincare naturale

Minimal, yes. But never basic.

Each product accompanies the skin in its natural balance, without overloading it. Organic and botanical ingredients, light textures and a minimalist approach that leaves room only for what really matters.

Inspired by the quiet of Puglia, our products integrate with the natural rhythm of life, without frenzy.

alò: it is an invitation to skinimalism, a modern way of taking care of your skin with effective and functional formulas. Simple, never banal.

Skincare becomes a sustainable and intuitive ritual.

alò: is a name that reflects not only Puglia, but also a spirit of exhortation and positivity. "Alò" is a Pugliese interjection used daily as a greeting or incitement, an invitation to move forward with energy. The name alò: contains all the spontaneity and warmth of our land. I chose this name to convey a sense of belonging and authenticity, characteristics that are reflected in our products.

Welcome to our vision of beauty. Welcome to alò:

  • Natural ingredients of organic origin, no gm, nickel tested, paraben free, gluten free.

  • Cruelty-free

  • Sustainable packaging

1 3

We work to ensure that our products have a low environmental impact, favoring packaging in bioplastic - derived from sugar cane - and recycled plastic and eliminating superfluous packaging. Sometimes, perhaps, to the detriment of aesthetics but choosing alò cosmetics: means becoming part of a project that has nature at heart .
Alò cosmetics: are also produced in Puglia, to guarantee the quality and sustainability of a short supply chain.

Wellbeing can be an individual benefit, like the one that good skincare ensures, but we would like to act to return it on a collective level: every day we are committed to improving our standards, aiming to impact less and less and recycle as much as possible.

SKINCARE + MINIMALISM

We believe in essential and conscious beauty. Minimalist skincare frees from the superfluous and focuses on what really matters: cleansing, nourishment and protection. The skin needs balance, not excess. Natural ingredients and effective formulas respect it, ensuring visible results and a lighter impact on the environment. Fewer products, more value.

  • CLEANING

    Freeing the skin from make-up, smog and impurities is the first step to keeping it in balance.

  • NUTRITION

    Hydration and essential lipids work together for toned, elastic and luminous skin

  • PROTECTION

    Natural antioxidants counteract oxidative stress, preserving the freshness and vitality of the skin.
1 9